Healthy public relations serve a dividend purpose when it comes to success and growth of businesses, entrepreneurs, freelancers, brands, legal firms, and corporate organizations. In the business world maintaining an excellent public reputation ultimately translates into more acceptance from the public and more business profitability.However, building and maintaining social reputation in this digital era is no easy task. Businesses, freelancers and companies of all sizes are always on the risk of being targeted by rogue ex-employees, competition, troll farms and anonymous entities smearing the public reputation to achieve personal, political, financial or competitive gains.